Swiss Arabian
THE DUBAI MALL
Area - 150 sqm / 1614 sqft Year - 2022 Type - Perfume Retail Location - The Dubai Mall, Dubai
The redesign of Swiss Arabian Perfumes' flagship store in Dubai Mall is an exquisite example of modern retail architecture, where tradition meets contemporary elegance. The space is crafted not just as a point of sale but as an immersive brand experience that epitomizes the essence of Swiss Arabian's rich heritage and artisanal mastery in perfumery.
This flagship store stands as a testament to Swiss Arabian's commitment to innovation and excellence in design. It is a space that not only showcases the brand's legacy in perfumery but also creates a memorable experience that resonates with the discerning Dubai Mall clientele. The redesign articulates a new chapter for Swiss Arabian, aligning with the modern consumer's expectations while staying true to the brand’s storied history.
Upon entering, visitors are greeted by an organic flow of arches, reminiscent of the undulating dunes of the Arabian desert. The store's layout is thoughtfully orchestrated to create an intimate journey through the various scent collections. The central aisle draws the eye towards the back with a softly illuminated, circular display that anchors the space—evoking the image of a desert oasis.
The material palette is a sophisticated blend of textures and finishes. Warm, copper-toned fixtures and walnut wood shelving exude luxury and are subtly complemented by the soft glow of recessed lighting. This lighting not only accentuates the products but also casts a serene ambiance that envelops the customers in a tranquil shopping experience.
The alcove-like niches carved into the walls serve as individual galleries, each dedicated to a unique fragrance line. The backlit shelves within these niches highlight the perfume bottles, turning them into luminous objects of desire. Above, the display signage elegantly demarcates each collection, allowing for easy navigation and an intuitive retail journey.
In the center, the focal display is a sensory hub, inviting interaction and exploration of the brand's highlights. Here, customers can engage with the perfumes, surrounded by a 360-degree presentation that narrates the brand’s story through selected scents and visual elements.
